About My Work
Your brand is more than a name or a logo; it's the complete customer experience that turns casual buyers into lifetime advocates. Master the art of unforgettable branding by strategically aligning customer touchpoints and delivering value consistently, and you'll not only skyrocket your ROI but also dominate your market.
Your brand isn't just a logo; it's the sum total of every interaction a customer has with you—fail to craft that intentionally, and you're leaving money on the table.
Align your customer experience with consistent, value-driven content, and you won't just be a choice; you'll be the only choice.
January 1, 2023
Names are important. Einstein, Boeing, Mogadishu, Lincoln, Dior. Think about how you know about these names of brands and places. Your brand isn't just a catchy name or a logo—it's how people remember you. If Albert Einstein is the smart science and physics guy, who are you? Brent would argue that content is the ultimate brand builder, but it's just one brushstroke in the masterpiece that is your brand.
Brent would also say that your audience needs to know, like, and trust you—and that goes way beyond a snazzy logo or a catchy jingle. You should measure the elements that create your customer's experience. How do they navigate your website? How quick is customer service to respond? Every touchpoint adds a layer to your brand memory in the consumer's mind.
We’re moving into an era where customer reviews and testimonials are more powerful than any advertising campaign. Get that social proof. Tell customer stories—turning their experiences into your brand narrative. The goal? When someone thinks about your category, your brand should come to mind, followed by a slew of positive associations.
Good marketers believe in setting up systems that work, testing, and then iterating. In brand building, the feedback loop is essential. Listen to your customers, tweak your approach, and consistently over-deliver on value. The expert marketers mantra? Content is the tool, but the endgame is turning your audience into true believers. Those are the customers who don't just buy once but become advocates for life.
Brent is not selling you a quick fix. When it comes to branding, we are selling customers on a lifestyle, a new way of interacting with the world. Your brand needs to do the same. In a universe crowded with one-hit wonders and flash-in-the-pan trends, a well-crafted, memorable brand is your ticket to long-term success and an ever-expanding market share.
So, as you may have heard many times, “What we fear doing most is usually what we most need to do.” It’s time to elevate your branding game and set yourself up for unforgettable success. Your audience is waiting. Serve them, and serve them well. It’s not just good ethics; it’s good business.